Ecomaat’s Aroma Tonic La Vie en Rose wins bronze at the Sustainable Cosmetic Award 2024 in Tokyo
We are thrilled to share the exciting news that marks a remarkable achievement for Bulgarian organic cosmetics! Our La Vie en Rose Aroma Tonic won the bronze at the Sustainable Cosmetic Award 2024 in Tokyo!
The award ceremony occurred during New Energy Tokyo, one of Japan’s leading events for sustainable fashion, cosmetics, and lifestyle. This recognition reaffirms Ecomaat’s commitment to pure ingredients, ethical production practices, and sustainability.
This is the first time that a foreign brand has secured a spot in the top three. For us, this achievement is not only a testament to the quality, purity, and sustainability of our products but also solid proof that Bulgarian organic cosmetics are gaining increasing recognition worldwide, especially in one of the most demanding markets—Japan.
La Vie en Rose Aroma Tonic – The First Foreign Product in the Top Three
La Vie en Rose Aroma Tonic is crafted using patented CO₂ extraction, a process that preserves the valuable properties of Bulgarian roses and other organic ingredients without synthetic solvents.
- 100% natural & certified organic
- With Rosa Alba and Rosa Damascena extracts
- Free from synthetic ingredients
- Deeply hydrates, rejuvenates, and refreshes the skin.
The La Vie en Rose product line, including Ecomaat’s beauty supplements, is one of the most sought-after by our customers in the Asian market.
“It is a great honor for us that an Ecomaat product has been nominated for the prestigious Sustainable Cosmetic Awards. We are particularly proud that, in a highly competitive field with many deserving products, our Bulgarian product—La Vie en Rose Aroma Tonic—has been awarded the bronze prize.
This is a tremendous recognition for us and a testament that the principles of sustainability, embedded in every aspect of our brand, are gaining more and more global appreciation.
We are happy to combine tradition with innovation, to uphold our commitment to the environment, and at the same time, to contribute to the health, skincare, and beauty of our customers worldwide.” — Atanas Kruchmarov, CEO of Ecomaat
About the Sustainable Cosmetic Award
The Sustainable Cosmetic Award (サステナブルコスメアワード) is Japan’s first and only award for cosmetics and personal care products that evaluates sustainability based on the Sustainable Development Goals (SDGs). It recognizes cosmetics that are gentle both on people and the planet.
Launched in 2019, this initiative was created by a group of Japanese Ministry of Environment ambassadors, part of the “Connecting and Supporting Forests, Villages, Rivers, and Oceans” Project (つなげよう支えよう森里川海プロジェクト). To ensure a multifaceted, neutral, and fair evaluation process, the award is judged by experts from various fields, including ecology, media, and the cosmetics industry.
The award evaluates products based on SDG-aligned criteria, analyzing their entire life cycle—from ingredient sourcing and production methods to packaging, distribution, usage, and disposal. Through this comprehensive approach, the award promotes sustainability within the cosmetics industry.
In case you have any questions about the products and how to use them – we will be happy to answer at hello@ecomaat.eu or on our FB page.
